129. WANT RICHES BEYOND YOUR WILDEST DREAMS? HELP A NEWCOMER! (PART 3 of 3)
WANT RICHES BEYOND YOUR WILDEST DREAMS? HELP A NEWCOMER! (PART 3 of 3)
NOW it’s time to motivate those people and get them producing an income for themselves and YOU!
One simple way I recently found to motivate our members is by running ads for them free of charge. The solution occurred because it had come to a point that I no longer could advertise a lot of my own products since I couldn’t place myself in direct competition with people in my own programs.
Since I had designed the ads to sell these products and they were already on the computer, I simply placed the member’s name and address on the ads and began sending them to adsheet and tabloid publishers.
It not only benefits my members, but builds the program as well as my company. It’s a win/win situation for everyone all the way around. The members are thankful that I am supporting them by trying to help them and will generate a more positive interest in working the program themselves (thereby creating more advertising and exposure). It also promotes honesty since members know that we are in no way trying to “cheat” them by “hogging” all the commission monies.
Another idea: If you sell mailing lists, don’t “hog” all the good names for yourself and give your members all the bad ones. This DOESN’T give you more money, it only cheapens your operation. If a member of any program does not make some money — they will drop out — plain and simple! If you work for your people and keep their interests in mind your business income will skyrocket!
Also, provide the newcomer with a list of 100′s of small, medium and large mail order publications to choose from. Encourage them to write the publisher and request a sample publication before sinking money into advertising. Explain to them about camera-ready ads and provide them with names and addresses of mail order typesetters. Tell them how print and mail works and give them names and addresses of reliable businesses that can do this work for them at a reasonable cost. Cover all the different methods of advertising this $22.95 information package and encourage them to develop other products to add to their line. You know as well as I do that nobody makes any steady money selling only one item in mail order. It takes a lot of different items to appeal to a wide variety of tastes.
Explain to the newcomer about mailing lists and how to run inquiry ads to generate their base in-house list. Provide names and addresses of legitimate people who provide this service and refer them to these dealers.
The Profit Potential of Being Honest:
Look at the PROFIT potential of this new scenario. If you can’t see it, let me point it out for you:
- Any mail order dealer you have recommended to these newcomers normally will refer business to you also because they are appreciative of the new business you are sending to them. (It’s no money out of your pocket to refer them because you don’t deal in the products and services anyway.)
- The newcomer who really is serious will actually make some money and they’ll feel happy about it. (Even if someone just gets a $2 commission in the mail, it’s a thrilling experience for the newcomer! It’s not the amount of money that does the trick — it’s the knowledge that they actually generated some cash on their own, without the aide of an employer. They’ll feel good about themselves and their abilities.)
- In turn — because these newcomers have made a little money, they will tell others about it and bring new business to you. So not only do you benefit from word-of-mouth advertising by the dealers themselves, but from the newcomers too. That means lots of saved money in advertising costs!
- And if you continue to provide support services so that some of these newcomers actually do make a living from mail order, they will remember you for the rest of their life. In fact, they’ll stick to you like glue and be obligated to you because YOU showed them a way to obtain the life they only dreamed of.
And when you reach this point, you won’t be a scam artist anymore. You’ll be rich financially and mentally!
Be sure and read Part 1 and Part 2 for the entire story.
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