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5 WAYS TO GENERATE QUICK CASH YOU NEED BY RUNNING A MINI-BUSINESS, PART 5 of 5

Continuing from part four, mini-businesses:

INCREASING YOUR INCOME FROM YOUR PRESENT BUSINESS

The easiest way to bring in more income quickly is to offer a special price or package of your current products or services. Your only upfront expense will be getting the word out about your special. Depending on the type of business you run, this expense could be minimal.

For example, one of the services I offer, in addition to my publishing efforts, is custom typesetting and layout work. I could offer a special price for a limited time, or a quantity discount off my normal per-page pricing. In this case, the most cost effective marketing method I could use would be to prepare a flyer for the special (no cost to myself but time spent creating the flyer and copying costs), and distribute it to my best customers and those prospects I would most like to have as long-term clients.

Besides the quick business I’d get from the special, I may entice a few newcomers into my fold that will bring long-term business my way. Used correctly, this technique can provide the quick income you need, while building your permanent customer base.

CONCLUSION

Every business has hard times at the start. That’s just a fact of life or the self-employed. It doesn’t have to be so bad, though, if you plan ahead and take whatever steps are necessary. Package your products and services for quantity sale. Run a small secondary business. These are the ways to reinforce your main business and keep it afloat in rough water.

This is part four of a five part series. Click to read part one, two, three, or four.