10 Tips For Effective Advertising

Writing powerful classified ads doesn’t have to be hard, if you invest some time researching effective copywriting.

 10 Tips For Effective Advertising

1. Don’t try to sell expensive products from a classified ad. Incorporate a two step process. As the reader to visit your web site or email an auto responder for more information. Then send the reader more detailed information about your product or service.
2. Examine how the other marketers compose their sales message. It’s a no brainer, just study ads in the materials you are already reading. Or browse some of the free online classified ad sites. There’s not point in copying other ads, just use them as a guide to effective design for your own ads.
3. Advertise in the right place. Yep, it’s a basic idea. Don’t put a cooking ad in the sports equipment section.
4. Advertise in multiple locations that are appropriate for what you are selling. After you find several advertising venues, read their writing guidelines and practice.
5. Advertise in more than one location at a time to attract as many potential buyers as possible.
6. When people read the same ad over and over, every month, they will likely start to ignore your ad. So freshen up you ads by changing the headlines, use new wording, try different lengths of copy, insert some humor, add more details or interesting facts, include a testimonial.
7. Put a key in your ads so you will know which ads are working. Or use different email address or links in place of a key to see which ads pull the most responses.
8. Build your list by keeping a record of every response you get. Then follow up appropriately with information about your product or service.
9. Use the free classified ad sites to test your ad writing skills before committing to a paid ad in a print publication. Study the ads other marketers have placed at the free sites too. Create a free email account and respond to a few of their ads and see how they market their products and services.
10. Study publications and advertisements you receive offline through regular mail to help you better your ad writing skills.

Resources

• My Instant Swipe File
• Sales Copy Master Class
• Copywriting
• Advertising