7 Ways Johnny Cash’s Songs Help Work at Home Business Owners
There is some surprising business wisdom for work at home business owners hidden in the songs of the musical legend known as Johnny Cash
, or the “Man in Black”.
1 – Target Marketing via “Understand Your Man”
Yep! Think of your target market as a lady in Johnny’s song “Understand Your Man”. Do you know what she needs, wants, and her driving ambitions? Is your website talking to your target audience? No? Maybe it’s time to revise your website and marketing materials before your audience is “as gone as a wild goose in winter” as well!
2 – “A Boy Named Sue”
Sue’s father said to him, “This world is rough, and if you’re gonna make it, you’ve gotta be tough”.
Just as life isn’t easy for a boy named Sue, life isn’t easy for a work at home business owner either. You will run into those dream stealing, confidence killing, fun suckers… however you choose to label them. There will be people trying to convince you that your goals are unachievable and that what you’re doing won’t work. Don’t listen and don’t let them bring you down.
What are some ways you can get tough in your business?
3 – Branding 101 as the Man In Black
Johnny Cash’s all black suit was his trademark, he wore it for a reason.
What about your brand, are you working on it? How will you stand out in a world that’s full of Elvis Presleys or Jerry Lee Lewises? Also, you and your target market don’t have to be the like each other. “Folsom Prison Blues” was created before Johnny Cash was ever put in prison and that song connected with inmates.
4 – “The Legend of Jonh Henry’s Hammer”
There is actually two pieces of business wisdom in the song:
a – You will succeed when you learn your business
John Henry’s father said, “Learn to a turn a jack, learn to lay a track, learn to pick and shovel too”.
Have you learned all you can about marketing on and off the internet to succeed in your business? Do you reinvest in education, mentoring, or coaching, and software like John Henry?
b – Technology is great, but people are still irreplaceable
Johnny showed that people are more valuable than technology when steam engines were threatening to replace people. Learn to use the technology that’s available to help your business, but remember your customers and prospects are people, so put some of yourself into your marketing.
5 – “One Piece at a Time”
“One Piece at a Time” is a ballad about a man’s decision to build a Cadillac from the parts he steals from the manufacturer’s assembly line where he worked. However, it didn’t exactly come together like he thought it might “and it didn’t cost him a dime”.
Does your marketing material and web site look as though they were pieced together? Are you happy with your web site being hosted for free with the clutter of advertisements, not willing to spend the money for a domain name and hosting?
6 – “In the Jailhouse Now”
By doing the following you are throwing you hard work out the window. It’s not worth it and you might find yourself in the jailhouse. It’s far better to “Walk the Line” and stay out of trouble.
- Copying content from other sites
- Clicking your own AdSense ads AdSense ads
- Failing to keep records and not paying your taxes
- Taking pictures and graphics from other sites
- Spamming
7 – “Ring of Fire”
June Carter Cash expresses her attraction to Johnny in this song. Both June and Johnny were in a relationship with other people. Clearly they were meant for each other and grew old together making music for 40 years!
Realize when you have made a poor choice and started a business that isn’t right for you. After you have worked hard at it and decided that it isn’t profitable, don’t be afraid to scrap it all and start over.
I hope you and your business make wonderful music together!!
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