9 Steps To More Web Traffic
There are numerous techniques you can use to increase traffic to your web site. The most valuable to your visitors is to offer continuous and engaging value such as a blog or some other online discussion, perhaps a forum, that will keep your visitors returning time and again. Following are nine techniques to use. However, there are many other techniques available to you. Check out “Underground Traffic Secrets” to learn how twelve leading experts would generate traffic to earn $1,000 in thirty days if they started over with what they know now.
1 – Search Engine Optimization (SEO)
“Search Engine Optimization”, also known as “SEO”, is very successful for many web sites. In fact, an entire service industry has sprung up where people are being hired to optimize web sites for search engines, and make submissions to directories, all in an effort to make your web site rank better in the search engines. This is something you can do your self by using various on page SEO tips, submitting your site to the various directories, and writing and submitting some articles to places like E-Zine Articles, Hub Pages, and Squido. Of course, if you don’t have the or inclination it may be worth hiring a consultant or freelancer to help you.
2 – Get Listed in Directories and Search Engines
There are numerous directories and search engines that you can list your site on for increased exposures and possibly some link backs. Whiles some charge a modest fee, there are many that are free. The important thing is to enter your listings manually, in person, so you can optimize the listing to be the best possible interface to your site. Although an automated submission system will list your site in hundreds of directories at once, it is not a substitute for doing it in person.
3 – Link Exchange Participation
In a link exchange, you and another webmaster simply agree to exchange links. That is you each put a link to the others website on your page. This works best if the two websites are complimentary of each other. For example, a site that deals with business in general like this site would benefit by exchanging links with a site that focuses on a specific business niche.
4 – Paid Advertising
Paid advertising like Google’s AdWords, or banner ads, are effective ways to bring traffic to your site.
AdWords displays ads that are relevant to the content of the the viewer is reading. The page being read is often found through a search engine. With this program you bid the amount you will pay for a list of keywords used by people performing a search. Your gets displayed and you are charged for each “click” your ad receives. Your daily expenditure is limited by the what you set as a maximum daily limit. Learn the details by reading Google’s AdWords page.
Google is probably the largest contextual text advertiser out there, but there are other, like Yahoo, so you don’t have to use Google AdWords.
5 – Become published on other web sites
The Internet is insanely vast. The blogsphere is also incredibly large. There are at least two ways to get published on other sites.
First, you can leave meaningful comments on blogs. Perhaps reading a blog post makes you think of something that happened to you or someone you know. Put your story in the blog’s comments to add to the conversation. Be sure to have a link back to your own web site.
Second, offer to write articles to be published on another website. Again, include a link to your own site.
6 – Magazine and online reviews
When you are a specialist, or authority, on the subject matter of your site, start asking both print magazines and online sources to review you and your site. They need content too, and may use your site for their content.
7 – Post to forums, blogs, and chat rooms
This is pretty self explanatory. Get involved online in forums, chat rooms, and on blogs. Leave meaningful and on topic comments. Always include a link to your site, either in the comment or as part of your “sig file”.
8 – Have contests and give-a-ways
Similar to a customer rewards program, hold contests.
Maybe have an eBook contest for a hundred dollar prize. The contestants submit their eBooks and $100 goes to the winner and you get the rights to the eBooks that are submitted. Many off line photo contests work this way.
How about a give-a-way. Offer your own eBook (or something else of value) to people who subscribe to you newsletter.
9 – Join a business organization
You local Better Business Bureau, Chamber of Commerce, Toast Masters, Rotory Club, and more, are often an overlooked benefit in your community. Membership in any of these organizations let other business people become aware of you and your website. Membership also puts you in a position to learn about new tools and concepts to increase you visibility and your bottom line.
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